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Consumerism: Why is it So Important to Our Economy? NEW!

In this course we will discuss the origins of consumerism and how it affects our economy. Beginning with a discussion of some basic economics concepts, the course will delve into how consumerism drives our economy and, in particular, why consumers do what they do. The instructor will discuss the timeline and how government policy-making has shaped consumerism. We will focus on the BBC documentary “Century of the Self,” covering the period from the early 1920s to now. In particular, the class will discuss why people make consumer decisions, how public relations and advertising firms influence those decisions, and how our government shapes the processes.

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